Pay Per Click, or PPC for short, is the fastest way to bring ready-to-buy customers to your website; right at the moment when they are searching for your product. PPC advertising is effective because it matches people searching online who are looking for what you sell with the pages on your website that are prepared to sell your products or services. You could see dramatic results in as little as one week for a fraction of what it costs to place ads in traditional media like TV, newspaper or radio.

It works like this:

Together, we develop a list of keywords and phrases that represent the products or services you sell. Our team creates targeted ads matching those keywords and bids for placement on the major search engines.

Your ads appear as 'sponsored links' when a potential customer searches using those keywords. Your customers will click on your ads and are directed to the most relevant page of your website, where you can engage them with a great offer and turn them into a paying customer.

PPC has the best tracking capability of any form of marketing today. Using your analytics tools, you will the effectiveness of your campaigns for all the major search engine PPC programs, track where your visitors are coming from, what they do once they get to your site, and which clicks convert into actual sales. Throughout the duration of your campaign, we will be constantly monitoring and optimizing your ads to ensure maximum conversions and efficiency.

What we will do for you...

Keyword Research
To determine the right keywords for your PPC campaign, we will research and select a list of terms based on your industry, budget, niche and ROI goals. We continually evaluate the appropriate as your campaign evolves and gets more efficient.

Landing Page Selection & Optimization
We will create pages on your website whose specific goal is to entice conversions (i.e. getting people to buy). Additionally, our team will optimize the landing pages to optimize the performance of each pay-per-click campaign.

PPC Ad Copywriting
We develop unique, relevant, and effective ad copy for every ad group in your campaign. The ad copy will be continually tested to help improve the quality, efficiency and ROI of each ad.

Campaign Monitoring, Testing, and Optimization
The most important aspect of your PPC campaign management is the monitoring, testing, and optimization of the PPC campaign. We will improve the efficiency and effectiveness of your campaign by constantly monitoring and testing the campaign on an ongoing basis.