There is no way around it. If you have a small business, you need to be on social media. Long gone are the days of picking up the phone book to find what you need. Google, YouTube, Pinterest, Facebook – those are today’s phone books. 40% of people get their information strictly from social media platforms. Could your business do without 40% of its current consumers? Here are the 10 reason why, if you have a business, you NEED to be on social media.
Every business owner should be using social media to connect with current and potential consumers.
1. Connecting With Your Most Targeted Audience
Today, social media platforms hold some of the most relevant consumer data on the market. By breaking down a consumer base by almost every demographic you can think of, you’re able to target a specific group of potential consumers with minimal effort and cost.
2. Hearing Customer Comments, Good and Bad
We all like to hear good things, but if we’re not also hearing the bad things, we don’t grow. Great businesses are the ones that actually PAY ATTENTION to consumer insight. Giving consumers a platform to speak freely will allow your business to see what’s going right, and what needs improvement.
3. Keep Track of Your Competitors
You need to know what your competitors are up to. It’s as simple as that. Through social media, it’s easy to see not only what competitors are doing, but what others are saying about them. When you set up something like a Google Alert or sign up for a service like SocialMention, you get real-time information on whomever you want… including yourself!
4. Help Manage Your Company’s Reputation
To run a successful business you need to know what people are saying about you, good or bad. Social media creates a space for consumers to give compliments. On the other side, if consumers are speaking negatively, you need to be on top of that as well. Taking those negative comments and turning them into positive can make the world of difference, not only for your business but for your customers.
5. Drive More Traffic to Your Website
It seems simple, right? Add links to your website through your social media accounts and you get more website traffic. Yep, that’s right. It really is that simple. Not only will it help pull in website conversions, you’ll increase your search engine rankings. Cool, huh?
6. Get Real-Time Results Through Advertising
Through traditional methods, you’re waiting days, or sometimes weeks before the results of your ads. With paid social media advertising, you can evaluate your click ratings from the moment you hit submit. Knowing the 5 W’s of your audience just got a whole lot easier!
7. Share Your New Content Immediately
Going through the traditional channels of advertising and marketing is expensive and time-consuming. You have a new product coming out next week and you want people to see it. Creating a social media plan to promote up and coming products and events will keep your business fresh and in the public eye, on your terms.
8. Build Relationships With Your Customers
Having a real conversation with your consumers doesn’t have to be painful. Social media can relieve the pressure some consumers have with regards to talking to businesses, and vice versa. As a bonus, when consumers see businesses actively engaging with their followers, they are more likely to give that business positive feedback in the future.
9. Increase Brand Recognition
Golden Arches. Green Mermaids. A little swoosh. What do all the these have in common? You probably recognized the brands faster than expected. This is called brand recognition. When a business is in the public eye constantly, consumers are more likely to remember that brand when looking for a particular item. Social media keeps you out there to the people that want to see you most.
10. Improved Search Engine Rankings
When you are actively engaged in various social media sites, search engines like Google and Bing will increase your businesses visibility by upping your website’s rankings.
No matter if you’re starting with a simple Facebook page, or a complex system of integrated platforms, remember that social media is only what you make of it. A little time and a little effort will go a long way for your bottom line.